A founder’s honest take on why modern CRM software is broken—and what we’re doing about it
Confession time: I’m a CRM founder, and I’ll be the first to admit it—I hate most CRMs. Let me start […]
The CEO Test: If Leadership Can’t Figure It Out, Neither Can Your Customers
🎯 The Ultimate Litmus Test “If I, as CEO, can’t figure out how to use something in our software, our
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The Language Revolution: Why Plain English Beats Clever Copy Every Time
🗣️ The $2 Million Word Problem At IdeaScale, we discovered that our custom terminology was costing us millions in lost
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The Moral Imperative of Learning
I was raised with a simple, core belief: education is valuable in and of itself. Not just because it helps
The One-Minute Rule: Why Time to Value Should Be Measured in Seconds
⚡ The Modern User’s Patience Meter In today’s instant-gratification world, you have approximately 60 seconds to prove your product’s worth.
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Introducing simpleCRM: The CRM Built for Your Business, Not Your Consultant
I’ve always believed that the best tools solve a real problem in the most direct way possible. My free due
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Stupid Simplicity: The Design Philosophy That Transforms Products
💡 The Moment Everything Changed “If I, as CEO, couldn’t figure out how to use something in our software, our
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Navigating the SEO Landscape: Key Trends Shaping 2023 and Beyond
Introduction: The Evolving World of SEO in 2023 The SEO landscape is in constant flux. What worked last year might
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Mastering the SEO Content Brief Template: A Guide for Marketers and Content Creators
Understanding the Importance of an SEO Content Brief Template Creating compelling content is no longer enough. To truly succeed, your
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