Confession time: I’m a CRM founder, and I’ll be the first to admit it—I hate most CRMs.
Let me start with a story that might sound familiar. Last month, I watched a friend’s sales team spend three hours in a training session just to learn how to create a simple contact record in their “enterprise-grade” CRM. Three hours. To add a name, phone number, and email address.
That’s when it hit me: we’ve completely lost the plot.
Remember What a CRM Should Be?
Think about the old rolodex sitting on your grandfather’s desk. Simple, right? You had cards with names, phone numbers, maybe a few notes about the person. When you needed to find someone, you flipped through it. When you met someone new, you added a card. It worked because it was simple, fast, and focused on people.
That’s what a CRM should be—a digital rolodex that helps you manage relationships and grow your business. But somewhere along the way, we took a massive wrong turn.
How Did We Get Here?
Modern CRMs have spiraled into complexity chaos. They track every email you send, every page your prospects visit, every social media like, every time someone breathes near your website. They’ve become digital surveillance systems masquerading as business tools.
What You Actually Need vs. What You’re Getting
| What You Actually Need | What Modern CRMs Give You |
|---|---|
| 📝 Track contacts and their basic info | 🤖 AI-powered lead scoring algorithms that require a data science degree to understand |
| 📊 See where deals stand in your pipeline | 📈 47 different dashboard views with charts you’ll never look at |
| ✉️ Send professional emails | 🔄 Complex automation workflows that break every time someone sneezes |
| ✅ Keep track of what you need to do | 📱 Integration with 847 different apps (most of which you don’t use) |
Look, I get it. This complexity might make sense for Facebook or Amazon—companies with millions of customers and dedicated data teams. But for a 10-person company? Even a 1000-person company with a focused customer base? It’s complete overkill.
The Real Cost of Complexity
This feature bloat isn’t just annoying—it’s actively harming your business. Here’s how:
💸 You’re Paying for Features You Never Use
That $200/user/month enterprise package? You’re probably using maybe 10% of what you’re paying for. The rest is digital shelf space for features that sound impressive in demos but gather dust in real life.
🤖 Cool Features That Actually Annoy You
I love AI as much as the next person, but I don’t need AI agents scoring every lead based on their LinkedIn activity. I don’t need to write complex automated workflows. Most of my sales process is just having real (not mass AI-generated) conversations with people.
🎓 Training Requirements Are a Design Failure
It’s ridiculous that you have to pay a software company $10,000 to train your team on using their software. Imagine if Apple charged you $50 to train you on the next iPhone. Setting aside the money, you’d be pissed. The whole point of an iPhone is that it works and your grandma can use it.
⏰ Your CRM Controls Your Process (Instead of Supporting It)
Because you’re paying for all these fancy features, you demand your sales team use them. Log every activity! Update every field! Suddenly, your sales process is built around your CRM instead of your CRM creating value for you. Your reps spend more time data entry than actually selling.
My Philosophy: Stupid Simple
Here’s my promise: Because I’m not beholden to VCs or driven by a desire to build a billion-dollar company, I’m not going to add a bunch of crappy features just so I can charge you more every year.
SimpleCRM is built on my philosophy of “Stupid Simple”: products (whether software, children’s toys, or rocket ships) need to be so well-designed that someone can use them in 5 seconds, not 5 days.
What SimpleCRM Actually Does
Track Contacts
Names, numbers, emails, notes. The digital rolodex your grandfather would actually understand.
Manage Your Pipeline
See where your deals stand. Move them forward. Close them. No PhD required.
Stay Organized
Tasks, reminders, follow-ups. Keep track of what needs to happen next.
Send Professional Emails
Templates for common messages, custom emails for important conversations. Simple as that.
Pre-configured Analytics
See how your business is growing. No customization needed—we show you what matters.
Pricing That Makes Sense
Simple Pricing for Real Businesses
Small Team
$25
per month total
Up to 10 people
Growing Company
$100
per month total
Up to 100 people
What’s Included (Everything)
✅ No per-seat fees • ✅ No add-on fees • ✅ No integration fees
✅ No training fees • ✅ No “premium features” paywall • ✅ No nickel-and-diming
The Future of Business Software
I believe we’re at a turning point. Business software has become so bloated, so complex, so expensive that there’s a huge opportunity to build something better. Not “better” in the sense of more features, but better in the sense of actually solving problems without creating new ones.
The future belongs to tools that respect your time, your intelligence, and your budget. Tools that work with your business process instead of forcing you to work around theirs.
Ready to Try a Better Way?
If you’re tired of CRMs that make your life harder instead of easier, I invite you to see what we’ve built.
See Why We Built SimpleCRM →No credit card required • No lengthy demos • No sales calls
Just a CRM that actually works the way you think it should.
